Due to organizational changes at Wayfair, I had the opportunity to expand my skill set and step into the world of print. I quickly became embedded in the catalog and merchandising strategy team, focusing on category-specific catalogs—including a seasonal Outdoor campaign that supported our digital initiatives. This role allowed me to work fluidly across both print and digital channels.

Wayfair’s catalog strategy is all about guiding customers from inspiration to conversion through intuitive structure and compelling brand moments. I was involved in every stage of the process—from developing the creative theme and collaborating with merchandising and photography teams to designing each spread and introducing new layout concepts.

Role: Layout, Design + Imagery Selection